Lumex — Immersive 3D Commerce for a Premium Smart-Home Brand
Three.js product theatre. Headless Shopify backend. A flagship storefront that sells the brand, not a catalog.
3D
Product Theatre
Headless
Shopify Backend
3
Living Plans
500+
Device Integrations
Where they were stuck
The smart home category is unusual. The hardware is genuinely premium — precision-engineered objects with glass touch panels and brushed metal finishes. But the online buying experience across the entire category looked nothing like the products being sold. Most brands ran stock Shopify themes with flat product photography and generic checkout flows indistinguishable from commodity electronics stores. Lumex had the products; what they didn't have was a storefront that made buyers feel the quality before touching the hardware.
What we built
We built Lumex a flagship commerce experience as a headless Shopify storefront. The centerpiece is a Three.js product theatre where every hero product is modeled in 3D, rotatable, and rendered in realistic context. A custom plan configurator maps the catalog onto the natural buying unit — home size plus lifestyle — with three tiers (Core, Prime, Elite) and component-level customization. The entire backend still runs on Shopify: inventory, cart, checkout, and operations are untouched.
How we engineered it, phase by phase
3D asset pipeline — CAD sources decimated, UV-baked, and compressed into web-optimized GLTF
Product theatre — React Three Fiber scenes with GSAP-orchestrated scroll transitions
Configurator engine — plan definitions with constraint validation and deterministic pricing
Headless Shopify integration — Storefront API for catalog, cart, and native checkout redirect
Brand design system — custom typography, motion language, and visual identity from scratch
Performance tuning — LOD strategies and progressive loading for fast mobile rendering
The technologies powering it
Services Delivered
What shipped, and what it delivered
Flagship storefront unlike any template-based Shopify store
Real-time 3D product theatre letting buyers inspect hardware like in a showroom
Plan configurator mapping 500+ device SKUs to natural home-size buying units
Operations team continues using Shopify admin — zero retraining required
Custom brand visual language distinct from every other store in the category
Architecture ready for conversational plan design and visual room configuration agents
Ready to build something remarkable?
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